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Almost everything in Pixwel hangs off a three-level hierarchy: a project contains assets, and an asset contains files. Understanding this relationship makes the rest of the platform easier to follow.

Assets

The individual pieces of creative within a project.

Files

The real, downloadable deliverables of an asset.

Scripts

The source-language text that localization is built from.

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Project

A project represents one campaign — typically a single film — and is owned by a studio. It’s the container everything else lives in.
Pixwel projects grid showing film campaign tiles

The projects grid — each tile is one project, shown with its logo (key art).

A project holds:
  • Many assets (the trailers, TV spots, posters, and other media for the campaign)
  • A logo file (the project’s poster or key art)
  • Occasionally, loose files attached directly to the project rather than to an asset

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How they relate

The shape to remember: one project, many assets; one asset, many files — and each file is a specific localized or encoded version of its asset.
This page describes the concepts.