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A work request (an order) is how you ask for localized versions of an asset. This guide covers placing one, choosing what gets made, and managing it through to delivery. For subtitling and translation tools, see Subtitling & translation.

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Placing an order

1

Add to the Order Queue

Find the asset in your preferred language and click Order Localized Version at the bottom-right of the preview. An Order Queue opens in the notification bar — add as many assets as you need before processing them together.
2

Fill in the Order Wizard

Queued items show on the left with the current asset highlighted (your previous settings carry over). Set language and territory, the dialogue / narration / graphics options, the deadline, tags, and other details. The platform won’t let you submit until required fields are filled.
3

Choose deliverables

Select the file formats you need (see Choosing encodes). If an outside party needs the finished files, add them in the Send To field.
Don’t add yourself or anyone in your own group as a recipient.
4

Place the order

Review everything and click Place Order. If the order is subtitled, you can use the built-in translation tool now or defer translations (which may delay the order).
The Order Localized Version button on an asset preview

Click Order Localized Version at the bottom-right of the preview to add the asset to your Order Queue.

The Order Queue in the notification bar

The Order Queue opens in the notification bar — add as many assets as you need before processing them together.

The Order Wizard with localization options

The Order Wizard: set language and territory, the dialogue / narration / graphics options, deadline, and tags.

Choosing deliverables in the Order Wizard

Choose the deliverable file formats you need.

The Send To field for outside recipients

Add any outside recipients in the Send To field.

Reviewing and placing the order

Review everything and click Place Order.

Deadlines can’t be set sooner than 24 hours out — this gives vendors a realistic turnaround. If you need it faster, arrange an expedited timeline directly with your vendor.

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Choosing encodes

Pick deliverables by clicking a category and selecting one or more files — only what you select gets created.
Only files selected from these options are created. Files requested in special instructions are not made. 1080p online files are fine for YouTube, Facebook, etc. — special social-network encodes aren’t necessary.

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Tags

Every order needs at least one tag — even for a single version. Tag names are built into the final file names, so deliverables are easy to identify.
  • Type the tag name in the Tags section and click Add Tag.
  • Create one tag for every version you need (for example a COMING SOON tag).
  • Edit or add tags after submission from the Tags tab of the work request.
Adding a tag in the Order Wizard

Type a tag name in the Tags section and click Add Tag.

Multiple tags on an order

Create one tag for every version you need.

A tag name appearing in a generated file name

Tag names are built into the final file names, so deliverables are easy to identify.

Editing tags on a submitted work request

Edit or add tags after submission from the Tags tab of the work request.

Don’t request tags in Special Instructions — tags requested there won’t be actioned.

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Dedicated / Localized

Choosing Dedicated / Localized (rather than subtitled or OV) means a fully localized deliverable:
  • Dialogue & narration are dubbed into the target language.
  • Graphics are completely replaced with your translation and given full graphic treatment — not just an overlay.
The result looks natively produced for the target audience.
Selecting Dedicated / Localized options in the Order Wizard

Choosing Dedicated / Localized for dialogue, narration, or graphics in the order.

An example of a dedicated/localized deliverable

Dedicated / Localized means dubbed dialogue and narration and fully replaced graphics.

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Special transcodes and split audio

  • Special transcode (outside standard deliverables) — describe it in special instructions and attach a spec sheet in the work request’s file upload section (resolution, bars/end card, max size, format, duration, frame rate). If no spec sheet exists, give as much detail as possible.
  • Localized split audio (dubbed dialogue/narration stems) — Pixwel doesn’t host these; request them from your localization vendor directly.
Requesting a special transcode with special instructions and a spec sheet

Describe a special transcode in special instructions and attach a spec sheet in the work request's file upload section.

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Leaving notes and comments

Two places to give feedback:
  • Discussion tab — general comments between you and the vendor. Click New Comment, then Submit. (Not for offline-approval notes.)
  • Offline review — from the timeline view, click New Comment for a revision. Add a text comment, or click Request Change, pause the preview, and drag across the frame to highlight an area before submitting. Annotations are saved alongside the content and are clickable.
The Discussion tab on a work request

The Discussion tab — general comments between you and the vendor.

Adding a comment during offline review

Offline review — add a comment on a revision from the timeline view.

Highlighting an area of the frame to request a change

Click Request Change, pause the preview, and drag across the frame to highlight an area.

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Managing your orders

Open Manage Work Requests from the side toolbar. By default it shows the last 30 days; switch between your own and My Group(s) requests, filter by project/asset type/status, adjust the date range, and search. Opening an order gives you four tabs: A timeline shows production status. When an order reaches Awaiting Approval, you can preview each offline and approve or comment.
Opening Manage Work Requests

Open Manage Work Requests from the side toolbar.

The work request list

The work request list, showing the last 30 days by default.

Toggling between own and group work requests

Switch between your own and My Group(s) requests.

Filtering the work request list

Filter by project, asset type, and status, adjust the date range, and search.

The Overview tab of a work request

The Overview tab — all order details.

The Discussion tab of a work request

The Discussion tab — general comments with the vendor.

The Tags tab of a work request

The Tags tab — upload files for individual tags.

The Files tab of a work request

The Files tab — upload vendor resources not tied to a specific tag.

The production timeline of a work request

A timeline shows production status.

Previewing an offline at Awaiting Approval

At Awaiting Approval, preview each offline.

Approving or commenting on the offline preview

Approve the preview or leave a comment.

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Order statuses

A work request moves through these statuses (see also Work Requests):

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Updating an existing order

Edit an order from the ⋮ menu next to the spot’s thumbnail in the work request. What you can change depends on status:
The edit menu on a work request

Edit an order from the ⋮ menu next to the spot's thumbnail.

Major changes to dialogue, narration, graphics, or translations always require the vendor to revert the request manually.

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When will my files be ready?

When the vendor marks the order Complete, you get an in-app notification (and an email, if you’ve opted in). The platform then needs 60–90+ minutes to generate all deliverables, depending on file size and system load. Once ready, download them from the work request or the asset page.